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THE DARK SIDE
CLIENT
Museum of Contemporary Art
TYPE OF CLIENT
Art
CATEGORY
Social Media, Campaign, Print
BRIEF
An exhibit that challenges perspectives and invites dialogue. Our mission was to curate a campaign that mirrored the transformative experience of the artwork displayed.
WHAT WE DID
Through striking social media imagery, thought-provoking print materials, and an engaging campaign narrative, we sparked curiosity and draw visitors into 'The Dark Side'.
RESULT
'The Dark Side' became a cultural phenomenon, drawing record numbers to the Museum of Contemporary Art. Our campaign ignited conversations and engagement both online and offline, bringing a new wave of art enthusiasts to the museum's doors. Attendance soared, and the exhibit achieved notoriety as a must-see, inspiring a newfound appreciation for contemporary art.
WHAT’S NEXT STARTS NOW.
Get in touch at [email protected]